beecom Products AG acquired by Appfire

Niederer Kraft Frey acted as counsel to the selling shareholders in the sale of beecom Products AG to Appfire, a US technology company and leading provider of apps for software development teams backed by Boston-based Silversmith Capital Partners.

beecom Products AG is a top-selling Atlassian platinum marketplace partner, maker of JSU Automation Suite for Jira Workflows, among the most widely used apps in the Atlassian ecosystem with over 18,000 active installations. Please see the full media release here for further details.

The transaction was successfully closed in June 2020.

The NKF team was led by Technology partner Clara-Ann Gordon and M&A partner Patrik Peyer, working with partner Daniela Schmucki (Tax), partner Andreas Casutt (Employment), senior associate Andrea Giger (M&A), associate Sven Kälin (Tax), associate Annina Fey (Employment) and junior associate Tanja Lutz (M&A/Technology).